
Enterprise ecommerce operates within complex organizational, technical, and governance environments. Growth requires alignment across platforms, teams, and data without disrupting business continuity.


Enterprise ecommerce teams face challenges that extend far beyond the website. Legacy systems, internal stakeholders, governance models, and technical debt all shape what’s possible. Sustainable growth depends on orchestration, clarity, and long-term thinking.
- Legacy platforms and accumulated technical debt
- Complex governance and approval processes
- Multiple internal teams and stakeholders
- Platform, data, and system fragmentation
- Scaling ecommerce without disrupting core operations
A Scalable Platform for B2B and DTC Transformation
XPEL offers a comprehensive array of protection films and coatings for automotive, watercraft, home, and office. The company sells products through independent installers, dealerships, OEMs, and DTC channels.
XPEL approached Datmos with the need to overhaul its existing website, which struggled to effectively engage their broad B2B and DTC audiences. The primary challenge was to modernize their technology stack and create a scalable platform that could support future international expansions while delivering a seamless, optimized user experience for both consumers and business clients.