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Customer-Centric Digital Experience

Groupe CH

Datmos partnered with Groupe CH, a leading entertainment organization, to revamp several major festival websites across Canada using a PIM and MACH architecture to solve fragmented digital experiences. By building a scalable, content-driven ecosystem focused on customer-centricity, the transformation led to a +80% increase in sessions (2024 vs. 2023).

Services

  • User Experience | UX Design
  • System Integrations
  • Product Experience Management (PXM)
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Challenge

Groupe CH selected Datmos to revamp several major festival websites in Canada, with a focus on customer-centric digital experiences. Using the right tools, we built a scalable, content-driven ecosystem that supports current and future needs.

  • Reinvent the customer experience by simplifying access to event’s information through an accessible calendar everywhere, thus fostering artist’s discovery and engagement.
  • Make the customer journey seamless and intuitive for a frictionless experience to find their best event’s entertainment.
  • Develop a nearly fully configurable platform for the Groupe CH.
  • Enhance cross-sell and upsell strategies to increase customer value and sales opportunities for artists.

Approach

Datmos led the implementation of a PIM system to centralize event information and enable real-time synchronization across Groupe CH’s entertainment platforms. As part of the transformation, Datmos also enhanced the UX strategy by improving search relevance and establishing a standardized customer journey, while preserving the unique identity of each festival brand.

Groupe CH mobile interface

Merge technology and emotion for a captivating customer experience

From the first click, users are immersed in a captivating experience that begins well before the festival itself. With the Algolia tool, we enhanced the search functionality of the sites, making them smarter and more intuitive through automated rules.

Discovery tools and cross-selling personalize each interaction, offering recommendations based on user behavior and thereby increasing each customer's lifetime value. The UX/UI design was meticulously crafted to ensure smooth and immersive navigation, perfectly tailored to each artistic universe and respecting the entities' branding guidelines.

Build a MACH infrastructure to support current and future digital requirements

Our client's solution is based on a MACH (Microservices, API-first, Cloud-native, Headless) approach to meet their needs. By building the foundational pillars of a data-oriented composable architecture, we created a reusable base for multiple use cases, optimizing flexibility and operational efficiency. Thus, we developed a nearly fully configurable platform for our client.

We selected the best available tools, such as Vercel for APIs and Contentful as a Headless CMS to manage the various platforms. This approach enables the reuse of business rules across these platforms, creating a modular, flexible, and autonomous infrastructure for the teams.

For example, a specific component or block designed for a festival website can be easily reused for managing performance venues. This modularity ensures not only optimal and sustainable management but also scalability of the infrastructure.

A PIM system for smooth and centralized management of artist information

Faced with the complex management of 1,500 events and a vast directory of renowned artists, our client made the bold choice to integrate a PIM (Product Information Management) system with the Akeneo solution.

For example, to enhance the user experience, we integrated an exclusive feature that links artist profiles to their Spotify IDs. This integration allows users to explore their favorite artists' music without leaving the platform, providing an immersive product experience where each renowned artist is presented as a unique product. This encourages users to dive into each artist's world while discovering new talents.

Through this integrated and personalized approach, our client has successfully transformed artist management into a seamless and captivating experience for its users.

+72%
engagement rate (sessions over 10 seconds, 2024 vs. 2023)
+69%
users (2024 vs. 2023)
+80%
sessions (2024 vs. 2023)

Working with Datmos has allowed us to reinvent our digital ecosystem, providing a seamless and immersive experience for our users. The centralization of data and the optimization of customer engagement have significantly enriched our relationship with festival-goers.

Amélie Poirier - Project Manager at Groupe CH

Where Emotion Meets Innovation

By working closely with the Groupe CH team, Datmos developed digital experiences that strengthen the connection between fans and the brand, driving exceptional engagement. This synergy between technology and emotion redefines the customer experience, positioning the platform beyond transactions and establishing Groupe CH as a leading player in Canada’s entertainment landscape.

Ready to elevate your digital experience? Connect with Datmos to build scalable, customer-centric platforms that drive engagement and growth.

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