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Innovative and Automated Ecommerce Experience

Widescape

By partnering with Widescape, we created a robust and scalable ecosystem that simplifies dealer operations and enhances customer experience. This foundation not only supports their rapid growth but also positions Widescape as a true innovator in the motorized sports industry.

Services

  • Platform Selection & Assessment
  • User Experience | UX Design
  • Personalization
  • System Integrations
  • User Interface | UI Design
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Rider fullneige Widescape

Challenge

Widescape, an innovative Canadian brand, is revolutionizing motorized winter sports with a unique snowmobile. As the company experienced rapid growth, it faced challenges related to order management and distribution through its dealer network. This new ecosystem, developed in partnership, enables Widescape to support its rapid expansion while transforming the way its products are marketed.

  • Create a smooth and intuitive digital ecosystem for dealers and customers.
  • Ensure accurate and automated VIN management for each vehicle, allowing complete traceability throughout its lifecycle.
  • Develop a scalable, high-performing solution to support rapid growth.
  • Establish a best in class experience to position Widescape as a market leader in powersports.

Approach

We designed a tailored ecosystem that includes:

  • Automated VIN (Vehicle Identification Number) management for optimal traceability.
  • Streamlined processes for orders, returns, and tracking.
  • Tools that simplify the experience for dealers and customers.
Widescape in action

Automated and Customized Customer Experience

A key focus of our collaboration was redefining the experience for both B2B dealers and end customers. We transformed this into a seamless, automated and user-friendly journey by integrating features like:

  • Vehicle reservations for dealers
  • Real-time order tracking
  • Services such as demonstration bookings, simplified returns and warranty management
  • Loyalty programs
  • Online processing of legal forms

This approach not only enhances customer satisfaction but also boosts Widescape’s operational efficiency.

Innovative VIN Management and Optimized Traceability

Managing VINs and vehicle traceability were critical challenges. Each vehicle required precise tracking to ensure legal compliance and optimal warranty management.

We developed a solution that goes far beyond standard tools. We created an automated system that centralizes all vehicle data, integrating official documents such as compliance certificates and service history directly into the customer account. This setup ensures complete traceability for Widescape and significantly simplifies administrative tasks for its dealers, allowing them to focus on what matters most.

Preparing for the Future with a Scalable and High-Performing Solution

To support Widescape’s ambitions of expanding into the American market, we created a scalable ecosystem based on Adobe Commerce, offering customization and flexibility to meet regional requirements and seamless integration with tools like Braintree for payment processing.

This setup enables Widescape to manage increasing demand and maintain its position as an industry innovator while achieving international growth goals.

Datmos perfectly understood our specific challenges as a new brand revolutionizing the market. Their innovative and tailored approach helped us implement an ecosystem that not only simplifies our vehicle management but also gives us an industry-leading platform.

Felix Gauthier - President Widescape

Building a Scalable Dealer Ecosystem

By partnering with Widescape, we created a robust and scalable ecosystem that simplifies dealer operations and enhances customer experience. This foundation not only supports their rapid growth but also positions Widescape as a true innovator in the motorized sports industry.

Man skiing down a mountain using Black Diamond gear

Preserving the past while reimagining the future

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