UX research helps you understand how customers actually shop, where they get stuck, and what causes drop off. Datmos uses research and data to prioritize improvements that reduce friction and increase conversion.
Stop guessing what customers want, deliver what they expect.
Datmos provides UX research for B2B, B2C, and DTC ecommerce brands, revealing why customers hesitate, abandon, or buy. As discovery shifts to AI-driven search, shoppers arrive with higher intent and less patience. Every point of friction, from navigation to checkout, now carries a greater cost.
Our senior researchers lead every study, from user interviews and usability testing to journey mapping across search, AI, web, and mobile. AI assists the analysis of session recordings, surveys, and reviews at scale, surfacing patterns faster. Our researchers validate every insight and translate it into clear UX decisions.
The result: experiences that convert, retain, and delight, wherever your customers find you.
We work with brands we believe in.
UX Research services built for performance
01
Usability Research
At Datmos, we watch how real customers use your site to find what's slowing them down. Through usability testing, interviews, surveys, and methods like tree testing and card sorting, we uncover friction in navigation, search, and checkout. AI helps us analyze session recordings and survey responses at scale, so patterns surface faster. Accessibility audits make sure your experience works for every shopper.
- Usability Testing
- Surveys
- User Interviews
- First Click Testing
- Tree Testing
- Card Sorting
- Accessibility Audits
02
Strategy Research
Datmos looks at the bigger picture: how your customers shop, how your experience compares, and where the real opportunities are. Through UX audits, competitive analysis, personas, and journey mapping, we map every step, including how shoppers now discover brands through AI search. AI speeds up the analysis of customer reviews and feedback, and our researchers turn each insight into a clear, prioritized plan.
- Evaluation & Shopping Analysis
- UX Audits & Benchmarking
- Competitive Analysis
- Digital Personas & Customer Journey Mapping
Gozney
A Strategic Approach to Growth and Optimization
Gozney, a brand known for its premium pizza ovens, wanted a clearer, more intuitive shopping experience. Datmos led user research and usability testing to find where shoppers got stuck. The findings were clear: 4 out of 5 users struggled to find the right oven. Shoppers were also unsure what came with their purchase and confused about fuel types. In response, we restructured the navigation to guide users to the right products. We added clearer messaging on included accessories to set expectations and encourage add-on purchases. We also improved product pages with clearer fuel specs and usage details, so customers could buy with confidence.
Patrick Morin
Align data with customer intent
Patrick Morin is one of Quebec's leading retailers in construction and renovation, serving both consumers and contractors. Datmos treated search as a core part of the user experience. Through biannual user surveys, ongoing customer feedback, and behavioral analysis, we found that search was a major friction point. Nearly 80% of customers used it, but the legacy Elasticsearch tool often returned irrelevant results. That meant frustrated shoppers and lost sales. These insights gave Patrick Morin a clear, data-backed case for rethinking search from the ground up.
