The Client
Casper pioneered the direct to consumer mattress category and evolved into a multi product sleep brand serving millions of customers. With a growing portfolio of products and services, Casper builds lasting customer relationships while redefining how people experience daily rest and recovery through thoughtful commerce.
The Challenge
Unifying Customer Data, Messaging, and Loyalty
As Casper scaled, its customer engagement capabilities expanded across multiple platforms, including Salesforce Marketing Cloud, Simon CDP and Wunderkind. Each system served a purpose, yet the overall environment produced operational friction, fragmented data, and inconsistent activation across the lifecycle. In a low frequency purchase category, this fragmentation made it difficult to address a central growth question, how to re-engage customers after an initial mattress purchase. At the same time, Casper operated at a significant scale, orchestrating over half a billion emails annually for millions of subscribers. Any change required consolidation without disruption, improved personalization without added complexity, and execution without revenue risk and maintain performance throughout transition.
Solution Architecture
Incremental fixes were insufficient for the scale and reliability Casper required. Integrations connected systems, but they did not resolve fragmented identity, and inconsistent event logic. Teams invested time maintaining infrastructure rather than improving lifecycle performance. Standard migration approaches assumed temporary downtime or controlled revenue exposure, conditions that were not acceptable at Casper's volume. Datmos designed a solution architecture grounded in discipline and durability. The objective was one system that could orchestrate engagement, activate intent signals in real time, and operate under sustained load. Governance, resilience, and clarity of data flow were treated as non-negotiables. We set rules, test protocols, and release gates to protect revenue and trust.
