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Elevating Healthcare with PIM Implementation

Fullscript

Datmos helped Fullscript, an enterprise healthcare platform, implement a PIM solution powered by Akeneo to solve fragmented product data, manual workflows, and lack of governance across systems. Working as implementation partner, Datmos designed and deployed a scalable product data model, integrated core systems, and established structured workflows and governance standards. Following launch, Fullscript centralized tens of thousands of SKUs, integrated 3 core systems, and delivered a fully operational PIM in under 6 months, earning recognition with the Akeneo PXM Champion Award.

Services

  • Product Experience Management (PXM)
  • Product Experience
  • System Integrations
  • Platform solutions B2B | B2C | DTC
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Health care product

The Client

Fullscript is an enterprise-scale healthcare platform operating across Canada and the United States. It supports a large ecosystem of practitioners and patients, where high-quality product data is essential not only for commerce but as a trusted component of the overall care experience.

The Challenge

Before Akeneo, product data was fragmented across ERP, eCommerce, and digital asset management systems, with no single source of truth. Enrichment relied on manual workflows and cross-department collaboration between content, legal, and management teams. Complex technical data management across Canada and the US added further challenges, while integrations with a fully custom commerce platform increased overall complexity. Supplier data onboarding remained inefficient, and governance was reactive rather than strategic. Although Fullscript had committed to implementing a PIM, they required strategic guidance to structure the transformation: centralizing data, streamlining workflows, improving data quality, and establishing governance as a scalable, organization-wide capability.

Solution Architecture

This transformation was driven by a close partnership between Fullscript, Datmos, and Akeneo. Fullscript brought deep healthcare expertise, strong internal technical capabilities, and clear product standards. Datmos translated these requirements into a scalable PIM strategy aligned with their operational reality and long-term roadmap. Together, teams aligned on priorities, reduced implementation risks, and ensured adoption through structured governance and workflows. This collaborative model enabled rapid delivery without compromising quality, balancing speed with robust architecture, compliance needs, and operational readiness. The result was a solution deeply embedded in Fullscript’s ecosystem delivered in under six months and designed to evolve with its growth.

Akeneo SDM for healthcare

Centralize Product Data with PIM for the Digital Foundation

Datmos implemented Akeneo Product Cloud as the central source of truth across Fullscript’s ecosystem. A scalable, regulation-ready data model was designed to support multi-region requirements and complex product variations. Supplier Data Manager (SDM) enabled upstream normalization of vendor data, improving accuracy and onboarding efficiency. Attribute dependencies, validation rules, and completeness scoring ensured data quality at scale, while Asset Manager structured media governance. To reduce integration risk, a middleware layer was introduced to standardize system exchanges, accelerating time-to-market. Akeneo became the central hub powering ERP, eCommerce, and DAM systems with reliable, governed product data.

Enrich the Product Data with a structured and Governed Collaboration

Product enrichment was transformed into a structured, collaborative process within Akeneo. Datmos implemented cross-functional workflows connecting content, legal, and leadership teams, ensuring accountability and alignment. Automated validation rules and region-specific attribute structures enforced with Canadian and U.S. requirements. Controlled publishing processes ensured only validated, complete product data was activated across channels. This eliminated manual back-and-forth, reduced errors, and significantly improved efficiency. The result was a consistent, governed enrichment process that strengthened data quality while enabling teams to collaborate more effectively within a unified system.

6
months project delivery
3
core systems integrated
10.000
of SKUs centralized
Fullscript products

Activate Product Data Across Channels and Markets

Akeneo enables Fullscript to seamlessly activate product data across its entire digital ecosystem. As the central hub, it feeds the custom eCommerce platform, supports multiple geographies, and adapts to diverse product categories and regulatory contexts. Structured data models and governed workflows ensure consistency across all touchpoints, regardless of market or channel. This unified activation layer eliminates discrepancies, accelerates time-to-market, and ensures that practitioners and patients receive accurate, complete information everywhere. By connecting systems and standardizing outputs, Fullscript can confidently distribute enriched product data at scale, supporting both operational efficiency and a high-quality, trusted user experience across North America.

Fullscript healthcare data

Optimize Product Data Governance for Long-Term Growth

The transformation repositioned product data from an operational burden to a strategic capability. Fullscript moved from reactive data corrections to proactive governance, with clear ownership and structured processes embedded across teams. Delivered in under six months, the solution balances speed with long-term sustainability. Akeneo now enables faster product onboarding, more efficient and reliable enrichment workflows, and stronger cross-functional collaboration. With an integration-ready architecture, Fullscript can adapt to evolving business needs while maintaining high data quality standards. Product experience is now a scalable, repeatable engine that supports growth, strengthens operational resilience, and ensures the organization can expand its catalog without compromising trust or performance.

Results & Business Impact

Fullscript transformed its product data operations into a scalable and strategic growth engine by centralizing and governing its catalog within Akeneo. Tens of thousands of SKUs are now managed through a structured, regulation-ready data model, ensuring consistency and long-term flexibility. By integrating the PIM (PIM page link) with 3 core systems, ERP, eCommerce, and digital asset management, Fullscript established a fully connected and reliable ecosystem. Automation, validation rules, and structured workflows reduced manual effort while improving data quality and cross-team collaboration. Delivered in under 6 months, the solution positioned Akeneo as the single source of truth and earned Fullscript recognition with PX Champion of the Year Award at Akeneo Unlock 2026.

Datmos can help you design and implement a scalable PIM strategy that transforms your product data into a competitive advantage.

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Datmos received the recognition Akeneo PX Champion 2026
Steelcase PIM case

PXM Designed for Growth

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