Product Information Management with Akeneo

A North American telecommunications leader revamped its tech architecture and implemented Akeneo PIM to centralize data and deliver personalized customer experiences. With simplified processes and load times reduced from 9 to 0.2 seconds, the company is now poised for future growth.

Services

Ecommerce Strategy B2B | B2C | DTC
Product Experience Management (PXM)
System Integrations

Challenge

To support sustainable growth, a leading company in the industry undertook a major technological overhaul to align its tools with its business objectives.

We collaborated on this transformation, particularly by restructuring the architecture and product information management.

Optimize its processes and improve efficient
Catch up on its technological debt and strengthen the e-commerce channel
Take control of its data structure and exploit it for conversion purposes

Approach

Implementing a PIM reduced information sources by 90%, eliminating repetitive tasks and improving data governance.

Thanks to simplified API connections and streamlined processes, response times to customer inquiries were reduced from 9 seconds to 0.2 seconds, providing a seamless and personalized experience.

Decomplexing architecture to think about the future

The first step of this mandate was to analyze the internal processes and to study the flow of information between the site, the ERP, and the different tools. The company’s technological structure had developed over the years according to different needs and was not designed to evolve in the long term.

Our team conducted a technical audit and made recommendations in terms of process and technology in order to effectively simplify their complex architecture and develop a structure capable of supporting future evolutions.

A first step towards data exploitation

We worked on simplifying and centralizing the data and implementing the Akeneo product information management tool.

A thorough work was done on the data sources, and our team succeeded in streamlining the processes and reducing the information sources by about 90%.

The PIM, an asset in the customer experience

The company offers a complex product structure in the form of a package whose price depends on the type of customer (B2C or B2B) and their location.

It is now possible for each customer, despite a large number of products and specific parameters, to quickly obtain the personalized price of the services they are looking for. The implementation of the Akeneo PIM has therefore been a major asset in improving the customer experience.

90%

reduction in information sources

0,2 sec

loading time (from 9 to 0,2 sec)

Simplification = fewer operational tasks, fewer sources of information

Extensive work was done during the restructuring to simplify data sources, and this work resulted in the simplification of processes and the reduction of information sources by approximately 90%.

It also eliminated all operational tasks for product management and transactional processes.

Streamlining Operations for Sustainable Growth

Simplifying operations is key to unlocking new efficiencies and scaling sustainably. Extensive work during the restructuring led to a 90% reduction in data sources, drastically simplifying processes and eliminating operational tasks related to product management and transactions.

This transformation lays a strong foundation for greater agility, innovation, and long-term growth.

Product Information Management with Akeneo - Telecommunications