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A global market leader specialized in recreational vehicles

Recreational Vehicles

Discover how a leading Canadian recreational vehicle company transformed its customer experience with an innovative e-commerce platform. Multi-brand deployment, PIM integration with Akeneo, advanced product search: a winning digital strategy to tackle industry challenges.

Services

  • User Experience | UX Design
  • User Interface | UI Design
  • System Integrations
  • Product Experience Management (PXM)
water recreational vehicles

Challenge

Players in the spare parts market, such as automotive manufacturers and equipment suppliers, face increasing complexity. This leading recreational vehicle company chose to reinvent itself, shifting from a production-centered approach to a customer-focused strategy.
The goal was to launch a modern e-commerce platform to support inventory growth while leveraging its existing infrastructure. With Black Friday approaching, we defined a Minimum Viable Product (MVP) to mitigate risks and progressively launched four websites for its different brands, utilizing Adobe Commerce's multi-store functionality.

  • Centralize the product sales management under 1 single platform while adapting to the specificities of the international markets.
  • Allow categorization and product governance internally as well as international deployment.
  • Manage client accounts and prices dynamically.

Approach

Our UX experts designed a conversion-optimized interface, simplifying product search and compatibility with an integrated OEM parts catalog. The integration of a PIM solution, Akeneo, enabled seamless data management across Adobe Commerce, SAP, and Adobe DAM.
This partnership confirms that a customer-centric approach is a winning strategic choice.

Creation of a quick product search tool

One of the biggest challenges our team faced was getting the right parts and accessories to the right vehicle owner. So we integrated an OEM parts finder to allow owners to easily search by vehicle/year/series/parts and ensure they get the exact part for their vehicle.

Vehicles

Multi-brand rollout

Teamwork is one of our core values and it was clear that along with the company’s digital department, we needed to work hand in hand to achieve success.
We had to discover, build, integrate and deploy 4 brands over a 6 month period, just in time for Black Friday.

We laid the groundwork for a state-of-the-art Adobe Commerce platform by taking advantage of its out-of-the-box capabilities for a rapid development cycle.

Practical is the new black

Consumers expect quality digital expertise from premium brands. “Convenience is the new premium” when it comes to product information and research. Our PIM team connected Akeneo PIM with their ERP, Adobe Commerce, Transperfect and their DAM (Digital Asset Management) to find the right information to enrich and push it to Adobe Commerce. As for the user interface, we focused on creating a branded PDP (Product Detail Page) to present the right enriched product data.

Integration of Akeneo PIM with 4 technologies to deliver enriched product data and an optimized branded PDP.

Scalable Digital Strategies

A leading Canadian RV brand successfully transformed its customer experience by integrating Akeneo PIM with Adobe Commerce, creating a flexible, scalable solution. This approach can serve as a model for various industries, offering insights into overcoming challenges in product management, global operations, and user experience to drive growth and customer engagement.

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